This post is part of the Waikiki Site Series, in which I’ll show you how to build a successful travel niche website from concept to reality.
When adding content to the Waikiki site (which needs a lot more still) I often get writers block. I already know a fair amount about my subject so it becomes a challenge to make the post informational to those who’ve never been to Waikiki. However, there are a few things that help me gain ideas when writing for the travel site. If you’re also building a local travel site, which I think you should since it’s fun and can make you money, here’s a few tips for getting ideas for adding content.
Add Content Using Your Five Senses
- Sight – What does the place you’re visiting look like? Is there something comparable or is it unique? Describe the colors, nearby landmarks, and decorations if it’s inside. What types of people are there, what are the recognizable features that make it unique, what does it look like at different times of day? How are the people acting who are there and what age group is there?
- Sound – Is there music playing? What types of people are there and what are they talking about? What kinds of things are playing on televisions if there are any at the establishment.
- Taste – If you’re at somewhere with food describe what you ate. Did it seem to fit in with where you were, and would you recommend it?
- Smell – Does it smell like fresh ocean breeze or smokey dungeon? Are there unique aromas or scents that you can describe or that others who’ve been there would agree with? What do the smells remind you of?
- Touch – What things did you touch while you were there? How did this affect your experience? Was it a rush, or perhaps boring?
Add Content by Answering Questions
Below are some questions that will help you in portraying your travel site by answering common questions a visitor to your site might have.
- If you’ve never been to the place before, what makes it unique?
- Why should I go there?
- What should I do while I’m there?
- What makes this place better than a comparable place?
- What time of day is best to go?
- What time of year is best to go?
- Are there any times with deals?
- Should I call ahead?
- Are reservations needed?
Add Content by Sharing a Story About the Place
Stories are a very powerful method of getting across an idea or thought so if you have a particular story about a hotel, restaurant, or place sharing that story will often take the reader into your experience and help them understand it better through that experience. Although it may not directly answer their questions, it may help them by setting the stage and explaining to them what they may also experience while there. Writing in story format is also something that’s completely relate-able and will get readers hooked more so than a list of information.
When writing about a specific location or experience how do you go about writing?
What’s your process when adding content to your site? Free writing, outline, answering questions?