This is an Other Side of the Fence article, in which I take the opposite viewpoint of a popular idea and/or debate a specific thought.
When scanning the personal finance blogosphere I ran across a guest post over at Fiscal Fizzle that read “There’s no such thing as passive income.”
That’s a pretty bold statement and I couldn’t resist clicking on it to see what the writer had to say. Basically the writer argues that there are streams of income, such as MLM, real estate, and other assets that provide income, but they need to be constantly monitored. There’s always going to be competition, he argues, so nothing is truly passive.
Before I post my opinion let’s take a little walk through passive income land to understand the concept fully.
What is passive income?
It’s money that you make while you’re sleeping… right? All you’ve gotta do is find some automated system, set it up, then let the money pour in! I think I saw some adsense ready websites for sale somewhere online the other day, perhaps those will bring me passive income?
In reality, the formal definition of passive income is this:
“Income from a venture in which an individual does not directly participate.”
Pretty exciting stuff, huh? For once, not participating can be fun, unless of course you’re also referring to the rat race!
What Ventures Will Provide You With Some Passive Income?
Good question, and let me count the ways. Below I’ve listed a few ideas, from which you can earn passive income. Keep in mind that although these are possible, they require a ton of hard work or cash up front.
Information Products – Build an informative product, either a book, dvd, tutorial, or anything that’s valuable to people. Package it in an easy to use format, set up a store on Amazon or create a website that is automated with paypal and walla! – you’ve got a passive income stream… that of course depends on if you sell anything. Much like blogging you’ll not only have to build the product, you’ll have to market it as well, which could be automated. The definition gets a tad blurry since your work is done up front, but you’ll be paid in a passive manner on the back end.
Venture Capitalist – Investing in companies and riding the wave of the entrepreneur who’s creating the product, rather than doing the work yourself. Anyone who invests in stocks is following this same principle.
Investments – Bonds, dividend stocks, or even investing as a silent partner in a real estate portfolio will all give you passive income.
Online Income – This one is a bit touchy, but if you have a niche website that is established and has “online equity” via backlinks and ranking in Google, it’ll be awfully hard to get knocked off the top spot. If done right the website can be completely automated and produce passive income. The trick is to build a website that doesn’t require updating and is built around timeless content.
Royalties – Depending on your artistic ability (you have it if you believe you do, you don’t if you think you don’t) you could work hard and create media of some sort which would collect royalties. Whoever owns the rights to popular artists such as the Beatles is doing very well… that is if be bought low enough to make a good return on his dollar.
Essentially, the common bond to all these is having the ownership rights to something that provides value to others and is not easily replaceable. If you want to create passive income you’re most likely going to have to create something of value and make sure you own it. The reason most people don’t achieve passive income, is because this is one of the hardest possible things to do.
Passive Income Doesn’t Mean Getting Rich
If you pursue and even accomplish passive income, it doesn’t mean you’ll become rich. The two are often thought to be synonymous, but passive income usually gives you more time by eliminating as much need for work. You may only need $40,000 a year in passive income to live the life you want, but that doesn’t mean you’re rich. By working towards passive income you’re taking steps to build wealth rather than simply be rich.
Personally, I’d rather have $40,000 a year in passive income today than $1 million 20 years from now.
Passive income does exist, and it is gained by those who are smart enough to structure their lives and businesses around automation and/or the ownership of things others value. Working for passive income will be a more treacherous journey, but the fruits of your labor will be well worth it down the road.
What do you think? – Is passive income something that’s worth shooting for?
Do you believe in passive income and how do you plan on achieving it in your own life?
Image from McGraths




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{ 24 comments… read them below or add one }
Passive income is something that I am shooting for on a couple of my blogs. I have one that I haven’t posted on for a couple of weeks and yet I it has still made me close to $50 from Adsense since then.
If you can build a web property that get’s a lot of search engine traffic there is no reason why you shouldn’t be making passive income!
Tom | Build That List´s last blog ..The Aweber Code….And Why You Need To Promote It!
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Ryan Reply:
February 17th, 2010 at 3:31 am
I like that you referred to it as “web property” – I started enjoying creating websites and blogs more when I could perceive it as actually building equity and something real.
Is adsense the only monetization model you use with those?
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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Monevator Reply:
February 20th, 2010 at 1:08 am
Personally, I think a blog is a poor format for long-term passive income. It’s true they can keep some traffic for a while – I have some niche sites from a couple of years ago where traffic is still rising! – but I feel with the evolution of the Web it’s going to become out of date eventually if you’re not bringing it up to speed regularly.
When was the last time you went to a GeoCity site, for instance?
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JadeDragon@innovativepassiveincome Reply:
February 20th, 2010 at 7:21 pm
Ya but was GeoCities ever making anyone money? Does it even exist? GeoCities is a great example of why you want to control your own core web properties and use other sites as a ring around to drive traffic and build good links.
JadeDragon@innovativepassiveincome´s last undefined ..Response cached until Mon 22 @ 4:46 GMT (Refreshes in 23.44 Hours)
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I think passive income definitely exists and it’s achievable. Where people fall into a gray area (and as evidenced by the guest post on my blog you reference), it’s the definition of passive income that usually causes a big debate.
I do not think “passive” income means you do no work whatsoever. I think the key component of passive income is that it must continue, even when you’re not working on it, “actively” participating in its production. You might have to give it some maintenance and love once in a while, but you don’t have to “be there” to make money all the time.
As soon as you can even take one hour off, and the income continues, I think you’ve created a passive income source, however small.
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Ryan Reply:
February 17th, 2010 at 3:39 pm
Big debate… No way!
I agree with your thoughts… doesn’t mean you’re a zero factor, but still makes you money while you’re not on the clock.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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Definitely possible and Wojo’s right on target with his response. Minimal effort should be required and you should know that there are no emergencies: if you’re not around, you’ll never have to worry about your venture failing.
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Ryan Reply:
February 17th, 2010 at 3:38 pm
What do you think the best passive income stream is for the minimal effort?
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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I think this is a good summation Ryan.
I wouldn’t completely separate building wealth from being rich though; it is possible to be both. Donald Trump has a lot of wealth tied up from his assets (condos, casino holdings etc.) but also works long hours actively in his other business ventures.
Leverage is also a key factor in differentiating passive and active income. If you’re a small business owner and you’re a one-man shop, you’ve basically created yourself a job; you don’t have anyone working hard FOR you. Whereas larger business owners have systemized tasks & have multiple people accomplishing tasks in half the time that a one-man operator business can.
Blair MacGregor´s last blog ..Fidelity Portfolio Advisory Service Review w/ Actual Holdings
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Ryan Reply:
February 17th, 2010 at 3:37 pm
You bring up the point that’s the main focus of Rich Dad Poor Dad and the E-Myth, which is basically building yourself a job.
I’m probably building myself a job if I continue to blog and shoot for income because you literally need to do it everyday. However gaining affiliate income streams from the action of blogging (John Chow makes $500,000 a year even if his site shuts down) can create passive income.
Leverage is a wonderful tool, and if you don’t have much to lose when using it in a risky way it may not be a bad option.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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While I think it is worth striving for, I wouldn’t make passive income my sole source of income. I’ve always envisioned keeping a “day job” yet earning dividends on market investments or having a rental property. A more interesting question to ponder would be how much “passive” income would you need to quit your day job?
For now, I would say no amount of money in the world. But my interests outside of work are extremely limited and they aren’t anything I would want to spend 10 hours a day doing. Maybe as I grow older and have a family that might change…
Investing Newbie´s last blog ..Word to the Wise
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Ryan Reply:
February 17th, 2010 at 3:34 pm
No amount of money in the world… now that’s a loyal employee! It’s great that you can say that about what you do, most people cannot.
Passive income might be nice, because as you mention your opinions as you get older might change. Kinda like having an emergency fund, the passive income can work as a buffer while testing new things.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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Love how you broke everything down, Ryan! I think, personally, that niche websites and ecommerce (through drop shipping or affiliate products) is the way to go.
What a way to break everything down and to disspell any myths.
Moon Hussain´s last blog ..Why Automating Your Proccess Is The Only Way To Stay Sane
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Ryan Reply:
February 17th, 2010 at 3:33 pm
I would like to learn more about these avenues as well, although I’m sure it’s highly competitive. Will be interesting to see how you progress in establishing something of this nature.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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Passive income is alive and well, those who do not think so, have not taken the time to do the research. I use to work in a hospital years ago, Curtis Mayfield was a patient of ours.
He told me he had not worked in a decades, yet the royalties from his music paid the bills. I watch a man who was completely paralyzed buy his daughter a car straight up cash, that image still resonates will me. He also told me that if I ever created something to ALWAYS maintain ownership of the property.
MJ’s estate owns the Beatles Collection which made him more money than he spent on it! And will make his estate or who ever owns a ton a money from now until forever, as you said great content never goes out of style.
I am writer, also know of the guy that created Married With Children he is a millionaire and works only because he wants to, the path to passive income is only limited by your imagination.
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Ryan Reply:
February 17th, 2010 at 3:32 pm
Great examples and thanks for sharing the stories! Definitely adds to the side of the argument that it is very possible.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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The closest definition to passive income I can come up with, and we can all do is have a warchest of cash that brings in risk free interest income.
There are currently 5 different income streams coming through, and only the interest income on my savings is what I consider passive.
Build $3 million in the bank, and you got $10,000/month in passive income at 4%. Forget everything else, rental property, books, blogging, etc.
Financial Samurai´s last blog ..Charles Farrell From “Your Money Ratios” Speaks! Part II
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Ryan Reply:
February 17th, 2010 at 3:31 pm
You make it sound so easy… where can I get this $3 million you speak of?
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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Investor Junkie Reply:
February 25th, 2010 at 3:41 am
Why from FS of course
Even the accumulation of the 3 million isn’t usually through passive means.
True passive income like trying to find big foot! It doesn’t exist.
Investor Junkie´s last blog ..Is Owning a Toyota Risky??
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Ryan,
As always – enjoyed reading your article. You always have some paragraph that clearly stands out and it was the last one in this case.
It seems like there’s many misconceptions about passive income as “Wojo” points out. Couldn’t pensions even fall under the definition of passive income?
To expand on royalties. It doesn’t necessarily have to be media, it could also come from a patent on an invention or trademark on a brand.
Is passive income worth shooting for? Yes, but it really depends. Are you trying to supplement or replace your current income? Are you trying to avoid work or create a legacy? Are the monetary returns or the product/experience more important?
FinEngr´s last blog ..Can Shrinking Yields Be a Good Sign?
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Ryan Reply:
February 17th, 2010 at 3:31 pm
Yup, one size doesn’t fit all in regards to working towards passive income since everyone has their own goals. Me, I’m shooting for $50k / year within the next 2 years.
Thanks for bringing more value to the page by adding the other sources as well.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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What do you think? – Is passive income something that’s worth shooting for?
I think that you’ve given a good overview of tools to use to generate ‘passive’ income. I am now looking at stocks as a way to generate extra income and that has been quite an adventure.
It’s definitely something worth shooting for. If I can even get an extra $200 a month, that is some extra padding that is more quickly bringing me to an ultimate goal of retirement/working because I want to. In the end, everyone wants to work because they want to right?
Do you believe in passive income and how do you plan on achieving it in your own life?
I do believe in it – I think it takes a lot of hard work, and unless one is a super genius/very lucky, a heavy investment of time upfront is required. I plan on doing it through:
* information websites
* my own personal website
* stocks – with a focus on dividends and short selling
* writing books
Would love to hear any specific strategies you have about your posted passive incomes sources. Thanks for the article!
Jeremy Johnson´s last blog ..How To Be A Hot Nerd
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Ryan Reply:
February 17th, 2010 at 3:29 pm
Well… what you’re reading is one… just in the beginning stages… the Waikiki site will be another, I invest in index funds which produce dividends and I do some affiliate marketing of products that are based on subscription income rather than one time fees.
Other than that, not too much yet. Working on starting to roll the snowball before collecting money.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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Despite the seeming cop-out I’d have to give the ‘it depends’ answer. The key is in what an acceptable income level is for yourself. If you can provide for your needs then yes, passive income is a great avenue. Key point, you will only get out what you put into something. If you treat your venture like a hobby, you will reap a hobby income. Treat it like a business and work it at as such, and the results will be significantly different.
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Ryan Reply:
February 17th, 2010 at 3:27 pm
You make a very good point and something I’ve even noticed here on the blogosphere… treating something like a hobby will teach you about it, but won’t really begin to make you money from it. Good input.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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I’m a big believer in diversifying your income, more than passive income. I would rather have 5 sources of income that earns X dollars, than 1 source of income that earns the same amount.
Love the site, keep up the good work Ryan.
RJ Weiss´s last blog ..Optimizing Vs. Minimizing Food Cost
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Ryan Reply:
February 17th, 2010 at 3:04 pm
RJ – very good point, and I think I agree. Maybe multiple streams of passive income would be the best hybrid?
Thanks for the compliment!
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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I’m a dreamer – so yes, I think it is possible, however earning passive income is not something that happens instantaneously – it doesn’t just generate out of nothing. There’s got to be some initial and strategic efforts put forth – what I like to call planting seeds in the right soil…
Every step I take to build my blogs is a step in that direction in my opinion – I’ve had doors open for me that wouldn’t have been possible had I not been blogging. So, I’m going for it!
Kiesha @ Highly Favored´s last blog ..Introducing Kiesha
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Ryan Reply:
February 17th, 2010 at 6:36 pm
Planting Seeds… kinda like planting dollars
I’m there with you… as I build this blog up I think of it as online equity, maybe not to make more money, but to network and possibly collaborate with others who have similar interests, which indirectly will create more wealth.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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Hey, someone has to be on the Other side of the Other side right! I guess that’s me, kinda’
No doubt there is passive income. But regardless of the approach you take, web properties, stock investments, venture capital or rentals there is work that must be done in the beginning for sure and probably some along the way.
That being said, it is definitely worth the effort. To your point of taking 40K now instead of 1 million later, I’d rather work my arse off now so that I can have a stream of cash later in life. Samurai-san has it right. Amass a fortune and let the cash do most of the work for you. Unfortunately he doesn’t think that inflation will matter and only wants 3 million when he really needs $5 million!
Keep up the great work!
LeanLifeCoach´s last blog ..What Is Your Learning Style?
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Ryan Reply:
February 17th, 2010 at 6:34 pm
I think that might be the referred to as the “far side.” Which are also excellent comics.
Could we do a combination of both? That was kinda my thoughts… achieve $40k passive via websites and books, then live off $20k and invest the rest for 30-40 years until you have that nest egg… maybe its a hybrid idea, idk. lol
Maybe I’ll just have to start doing some more DIY building projects

Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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From what I can see
passive income = the results of having built a successful business
Possible when after building a “successful” business, you decide not to “participate”. If your info product is lousy, or your website is lousy, or if nobody likes your music, then sorry, no “passive income”.
And I guess if you claim having a portfolio of diversified dividend stocks and bonds is “passive income”, then it can be achieved by being an “employee”, a highly paid one that is (most folks in upper management fall into this category).
Hence, I think we are too liberal when we use the term passive income. Passive income is the result of “being successful in whatever you are doing, whether you are an employee or a business owner” and choosing not to “be actively involved thereafter”.
once again, passive income results from simply being financially successful in whatever you are doing. It could be anything from
1. owning a few laundramats
2. owning a chain of car wash
3. earning $50mm in your lifetime as a CEO and then retiring.
why limit it to venture capital, online income, royalty income etc?
aren’t we substituting being financially successful for an easy cop out in “passive income”? We can be hugely financially successful whether we own a business or are employees. And in whatever business we are in for that matter.
Mr Credit Card´s last blog ..Credit Vs. Debit, Is There A Middle Ground?
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Ryan Reply:
February 17th, 2010 at 8:02 pm
Hey Mr. Credit Card, thanks for stopping by.
You threw a lot out there in response, but I’ve only gathered one particular statement or thesis from which it all pulls together which is:
***”I think we are too liberal when we use the term passive income. Passive income is the result of “being successful in whatever you are doing, whether you are an employee or a business owner” and choosing not to “be actively involved thereafter”
The problem I see with this statement is that everyone defines success differently. I’m willing to bet your definition and my definition of success are not nearly the same. The only reason I bring up this point is because you also mention that you have to be highly paid when you say:
***”And I guess if you claim having a portfolio of diversified dividend stocks and bonds is “passive income”, then it can be achieved by being an “employee”, a highly paid one that is (most folks in upper management fall into this category).”
A 14 year old kid can pick up some hours at Dairy Queen, invest in dividend stocks and make passive income. I once watched a PBS special on a parking lot attendant who was a millionaire through proper investing and saving using, yup, you guessed it… passive income. The amount of passive income has no effect on whether or not it exists and this is where I disagree with us being too liberal with the statement.
You also mention:
“why limit it to venture capital, online income, royalty income etc?”
I am not limiting it, the article only gives a few examples of passive income sources. In the article it says “Below I’ve listed a few ideas, from which you can earn passive income” A few ideas does not imply that it’s an exhaustive list.
The last point you make:
“aren’t we substituting being financially successful for an easy cop out in “passive income”? We can be hugely financially successful whether we own a business or are employees. And in whatever business we are in for that matter.”
If you want to be “hugely financially successful” (a relative goal) then however you structure your income is of no relevance. Collect money now or collect money later, either way hard work is going to be needed. I’m also not sure of the “we” you’re referring to. Who keeps bugging you about passive income?
Anyways, after all that I do see where you’re coming from in thinking people use the term too much. Passive income does not mean easy money, it just means structuring a business in a different way. Lazy folks combine with the word passive income could get annoying.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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Hey Ryan,
Top work brother, I think it’s important to get some sort of passive income, but I think in reality (don’t know yet, but will soon) I think it maybe slightly difficult to do when your focusing on the big earning potential too, what do you think?
TheInfoPreneur´s last blog ..30 Mins And Your Help Has Given Me A Plan
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Ryan Reply:
February 18th, 2010 at 2:14 am
I think your “big earning potential” is going to eventually be the passive income…
Think of John Chow… $500,000 a year and if you shut his site down he’d still make nearly that much through reoccurring affiliate subscriptions (think aweber).
Now if he takes the $500,000 and invests it into another passive stream (bonds, dividend stocks, whatever) he’ll have even more of a cushion – Warren Buffett referred to this as the snowball. Essentially building a business or capturing money from ideas (blogging) with a bigger payoff, like you mention, will create the initial snowball to roll, then you can use that money to make you more money (through passive income), or you can blow it on a ferrari. I need less than $30k to do whatever I want at the moment, everything else is going into passive streams and by building this site and others I’m building equity into businesses that will reap what I sow today.
What do you think? What will do you when you make your money? Buy a ferrari or invest in more passive streams?
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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TheInfoPreneur Reply:
February 18th, 2010 at 3:33 am
Hey brother, yeah interesting view point and you’re absolutely right I think.
I now think it’s good to build your online earning potentiallu because as you said what if my site went down, then what.
Good plan brother. As for ferrari or passive streams, all I know is once my mortgage is gone it’s a Range Rover Sport and a Porsche 996 turbo and I’ll be set!
TheInfoPreneur´s last blog ..Who Wants A Guest Post Pt2?
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Types of income fall on a continuum between completely active and completely passive. A job is completely active, the closest thing to completely passive is something like treasury bonds (but you still have to check the paper every so often to make sure your government is still around!)
Most of us who are pursuing passive income are trying to move down the continuum to get more and more passive.
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Ryan Reply:
February 19th, 2010 at 5:43 pm
Great way to look at it… perhaps we could make a passive income scale??
Really like your website and the real estate videos you made BTW.
Ryan´s last blog ..Hiking Diamond Head and Snorkeling In Waikiki
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I think that the key to making a succesful passive income is to realize that it doesn’t mean not working at all. Creating and maintaining a passive income- an income where the number of $ you make are not limited by the number of hours you work- means working smart not working hard. Set things up and let your money work for you. Of course you will have to keep monitoring it, reinvesting and keeping up with what’s going on, but it means you don’t need to be slaving away from morning to night in order to make money.
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Ryan,
Good point, Ryan. I will comment thi spost following the analogy of your blog: “Planting dollars”. Everything in life including money follow the law of Harvest. Now, imagine that you prepare the soil properly, you plant some seeds of apple, you take care of the small trees, and someday, you have some healthy apple trees giving you hundreds of apples without requiring a big investment of energy from you. Of course you can get your own apple trees, but you have to sow them first!
All the best,
Boris
Boris´s last blog ..Your mission, should you decide to accept it…
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I like to dream about passive income too. But like anything we need to work at it to achieve it and depends on how much time we wish to devote to it too.
Great post I really enjoyed reading it.
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Passive income is like a dream, We must believe and work for it to realize. i believe with my online presence, i’m going to design a passive income system.
harvestwages´s last blog ..Top 5 Social Media Business Models For Entrepreneurs
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Passive income would be awesome. I am a proof of concept type of guy. I have done my reasearch and I realize that blogging is not a get rich quick scheme. But the thing is I am starting to enjoy blogging and communicating with people, even though for the most part it has been writing about topics I am interested in.
So what does proof of concept mean to me. Well first generate enough site traffic. If I see a steady increase month over month, that is the first step. I am still motivated. Now assuming I have reached X number of visits per day, then I will start implementing adsense.
So basically learn to walk before run approach to passive income.
The Simple Machine´s last blog ..Quick ways to start Saving Money this week.
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I hear that blogs sell for a P/E of around 2. In other words, it sells for two times annual earnings. Granted, blogs are a new way to make money “passively”, but it suggests that the risk of not having the price earned back is rather large. Essentially, buyers are demanding a 50% yield, which is somewhere between sub prime and payday loans. Conversely, bonds and stocks tend to sell at 5% [earnings] yields which indicates that they are safer and more passive because they require less monitoring/effort.
Early Retirement Extreme´s last blog ..Guest post on Monevator about extreme retirement
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I think there are different degrees of passive income. For instance, CDs and bonds could be considered passive income even though the interest is relatively small.
Rent from real estate and blogging income from advertising is usually larger, but you have to put a lot more work into getting these off the ground.
In general, I think there’s a direct relationship between the size of the passive income, and the amount of work necessary to create it. So in that sense, it might not be entirely passive.
I’m trying to do it now through my blog!
Darren´s last blog ..Business Advice – What We Can Learn From Amish Success
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