Handing out useful novelty items at a tradeshow is a great way to spread awareness about your company’s brand and create a lasting impression. If you are a small business owner who regularly attends exhibitions and conventions in an effort to network with industry partners and potential customers, you could save money by reusing your tradeshow swag in a variety of ways:
If you have leftover tradeshow swag from a previous event, there’s no need to throw it out. Instead, consider the advantages of redesigning it to suit your current needs. Even if the swag item contains advertisements or slogans that are no longer relevant, you can cover them up with stickers and/or have patches embroidered over the top to save on cost. In many cases, minimal redesigning will be needed or they’ll be no need to make any adjustments at all.
Another good way to reuse some of your old tradeshow swag is to recycle the materials and/or liquidate the items into cash by selling them and then using the proceeds to purchase new giveaway items. Of course, the fact that you were unable to get rid of certain types of items even though they were free should let you know which kinds of swag to avoid using as promotional tools in the future. An easy way to liquidate tradeshow swag items is to list them for sale in lots on auction sites like eBay.
Putting Swag to Good Use
On the other side of the coin, consumers could benefit greatly from finding ways to put their free tradeshow swag to use. Unfortunately, many times items received through trade show giveaways wind up being similar to stuffed animals you won through the notoriously difficult claw-grabber games that seem to be more effective at grabbing your attention than snatching up the illusive prizes contained within its glass walls – although you’re mildly excited when you first get it, it ultimately ends up sitting in a corner, serving no real purpose. However, during your next trade event you may want to take a moment to examine the creative tradeshow swag ideas that companies are offering, as you could come home with some useful memorabilia. Think about all of the trivial items you purchase during the course of the year, and then ponder, “Have I gotten something similar from a tradeshow, and if so, why don’t I ever use it?”