Many experts in the “make money online” or passive income arena give you ideas along the lines of choosing a product from ClickBank, selling your own product, or joining an affiliate program yourself. So why is it that when I turn to ClickBank or selling another product online, do I feel “dirty”, like a salesman selling a broken product or a shrewd car salesman over selling a used car?
If you’re anything like me, when you think of a traditional sales page, you think of blinking text, a cheesy video with a “classy” woman talking about the product, red arrows, original price crossed in red, a bag of money and bling-bling items surrounding the author who is typically positioned in front of their laptop or a beach somewhere. I’m sure I can be proven wrong with numbers, after all, I’m only a novice, but I simply can’t resort to this. I cringe looking at such sales pages. I feel dirty.
Don’t get me wrong: I want that pot of gold, the bag of $100 bills and bling-bling all over too. However, is this really the way to go for it? For a lot of people, including me, this doesn’t sit well. I have parents, siblings, niece and nephew to answer to. I want to be proud of how I earn my money, not lower my eyelids and swallow the guilt.
But The Experts Said That Works!
With all the “experts” telling us that not only do these strategies work but that they also earn incredible income every month, what is someone like me to do? Can’t it be simply that only gullible enough people will become their clients with these types of sales sites? Someone like us would recognize the typical sales page with the webmaster/seller trying way too hard to sucker you in. This is the problem with most of product sellers that join ClickBank or other similar sites.
Things don’t have to be like this. Your pre-sale page or sales page (depending on what you’re doing), can be a stunning example of a classy, clean web 2.0 web page. Heck, it doesn’t even have to be all that but please follow the basic guidelines of not using blinking text, screaming colours, and fake testimonials with fake pictures if you want genuine clients.
It doesn’t do us any good to recognize the problem but not to suggest any solutions. So what can we do? Well that’s simple: evolve!
You Still Don’t Get it, So Imagine This…
For a moment, pretend that you’re hanging out with your family and friends. You have a set of books you need to sell. You’re all getting caught up with each other and you happen to start discussing the latest book you’ve been reading. You tell your friend what an incredible book it is and why you love it so much. Seeing that she is not convinced, you bring her the book and a few others and let her read a couple of pages. Now her curiosity has peaked and she is definitely interested. She can’t wait to visit the bookstore to buy the book. The clever salesman that you are, you negotiate a price and sell her your second hand book and maybe let her peruse through a couple others. You both win: your friend bought books at a discounted rate and you got rid of your books.
A similar scenario can be cooked up relating any product including what you’re offering online through your own sales page.
Let’s imagine another scenario. You’re hanging out with family and friends again. There’s only one thing on your mind: to sell off a set of books. In fact, you’re aware that you need to sell these books and so you do the one thing that you shouldn’t do: announce it to your family and friends over and over again through-out the night. Not only that but when someone asks you to take a look at your books, you refuse. As a result, your family and friends don’t know much about the books, they didn’t get to “sample” any of them to see if they liked them. You lost.
Would you be more likely to buy pots and pans from someone who lets you see the box or someone else who serves you a nice, tasty omelet sample from the same set of pots and pans? Seeing is believing, my friends!
Serve Them Omelet, Stupid!
No, you can’t serve omelets through the monitor but you can take pictures and create videos to show how the product works and how useful it has been for you.
Why not try honesty? Why not establish trust with the reader by showing them, “Hey! I’ve actually used this product. Take a look at these pictures, how it works. If you like, click here to read more.”
Not to mention the “tactics” to use to drive traffic to your (pre) sales page. “Luring” people also makes me feel dirty. Despite what it seems, bringing in herds of people to your page won’t translate into cash. What good is luring someone over who hates designer clothes when that’s all you offer on your site? More than likely, they’ll feel conned, roll their eyes, become a less trusting internet user, and click ‘x’ to leave you in the dust.
The Only Way Is The Honest Way
Be honest not only on your sales page but also when driving traffic to your sales site. I’d rather bring in 20 focused readers (*ahem* potential clients) than 2000 visitors in a month. The goal isn’t to boast “I have more people visiting my site, your site sucks loser!” If that is what you do, go take another look at your Paypal account. I hear crickets chirping.
With honest advertising and marketing, you might only bring in very few visitors, but at least they’ll be visitors interested in your affiliate/product, translating in sales.
I won’t be able to gloat about how many visitors I have visiting my site but I sure love money coming into my account. Oh and I don’t miss feeling dirty!
Moon Hussain runs Experiments In Passive Income where she discusses the steps to setting up online income sources. She’s in the process of establishing passive income streams so she can travel, not worry about a 9-5 job and live life on her own terms.